Email Strategy

We’re experts in email marketing and can help you develop a customer retention programme – getting the right message to the right person at the right time. It’s a process of continual testing and learning to understand your customers and what motivates them. We can design the smartest possible strategy for you that:

  • gives your customers an experience they’ll respond to
  • gives your organisation the desired business outcomes

The success of your email marketing campaigns will depend on great insight. So here’s what we include to build a powerful email marketing strategy:

  • message audit
  • creative assessment
  • segmentation analysis
  • audience, frequency and personalisation plan
  • testing plan
  • lifecycle programme design
  • behavioural triggers

If you’re looking for a total email marketing strategy or you just need help with one element, contact us to discuss what we can do for you.

Email Training

We offer the UK’s most comprehensive range of email marketing training courses with partner institutions.

In 2009, over 1,000 email marketers in the UK were trained by our founders.

We’ve developed the first qualification for email marketers in the UK in association with the Institute of Direct Marketing – the IDM Email Marketing Award. This qualification gives marketers the knowledge and skills to make the most of their email communications.

We’ve also been working running marketing strategy courses with the Emailvision Training Academy. These courses help people become better strategists as well as better mechanics.  And we also run training programmes for Econsultancy, the Chartered Institute of Marketing and other trade bodies and email marketing technology providers.  Here’s a list of our training and speaking engagements.

Why not consider a course for your teams to help them develop standards of excellence to help make your email campaigns a real success?  If you’d like to develop a training programme for your staff or clients, please contact David at dhughes@theemailacademy.com

Email Creative

To be effective, your email marketing campaigns need powerful copy and intelligent design. That’s why we’ve developed our own Digital Action Marketing process, and why we’ll enjoy designing even better emails for you.

As email marketing experts, we’ve all the essential skills to make sure your brand and your message do more than get you noticed. With our help, your emails will:

  • excite your readers
  • move them to respond
  • retain their interest
  • build their loyalty

Here are just a few of the email creative elements we can help you with:

  • newsletter, welcome programme and alert/update template design
  • landing page design and testing
  • dynamic content rules
  • life-cycle programmes

So if you’re looking for inspirational email marketing creative, contact us now to discuss what you need.