We’re gripped with election fever in the UK right now. We’re being told to vote with our hearts by some parties, and tactically with our heads by others. One thing we do know is that this election has been dominated by the old medium of TV and not silly old new media.
However, to show just what is possible, here is a great viral campaign from the Obama camp a couple of years ago. Pretend that you’re called David Hughes (it’s easy for me) and you’ve just been sent an email from a friend worried that non-voting will ruin Obama’s chance of victory. Click on this link and enjoy great personalisation, fantastic re-statement of the issue and some really nice calls to action to spread the word.