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Flybe fills the skies - and in-boxes

Nice touch from FlyBe this morning, a few hours after planes are allowed to take to the air over the UK again.  They have sent me an email thanking me for my patience.  I have not been affected by the current disruption and was not pacing around waiting for the cloud to lift.  And yet, as a regular customer of Flybe I feel involved, valued.

It’s a one-size-fits-all message with no personalisation or apparent segmentation, but sometimes, when the message is relevant and timely, that’s good enough.  I’m still waiting for BA, Easyjet, Malev, Finnair, BMI and Virgin (all who I’ve flown with in the past 12 months) to get in touch, so well done Flybe for being nimble-footed!

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