The beauty about email newsletters is that due to their regularity in your subscribers’ inbox, they lend themselves greatly to allowing you to build a good, sturdy and steady relationship with your subscriber.

When it all goes well, it’s a beautiful thing – but unless you’re committed to the process it can fall down.

This week I received [...]

Are email and Web functions such as blogging and search marketing sworn enemies in your marketing department? It’s time to call a truce.

Email and search, the No. 1 and No. 2 most popular Internet applications (via 2008Pew Internet and American Life Project study), can work hand in hand to give your customers, readers and prospect the [...]